This is a branding system for Athenos hummus packaging. The goal of the project was to take
Athenos hummus and reintroduce it with a more refined brand and a new visual identity. This branding utilizes hand-rendered typography and illustrations to create a friendly and vibrant personality to match the exciting flavors. The stickers on top are removable to create an interactive experience with the packaging.
Athenos hummus and reintroduce it with a more refined brand and a new visual identity. This branding utilizes hand-rendered typography and illustrations to create a friendly and vibrant personality to match the exciting flavors. The stickers on top are removable to create an interactive experience with the packaging.
