Pulaski County is a hub of international businesses, arts, music, and culture tucked into the Virginia mountains. They needed a mark for their tourism office that reflected their diverse offerings.
The goal: Create a brand system that highlights all that Experience Pulaski County has in store and positions them as a premier destination. The final concept needs to feel adventurous, outdoorsy and welcoming, with the inclusion of what they are most known for. Wineries, bike trails, expansive golf courses and much more.
The goal: Create a brand system that highlights all that Experience Pulaski County has in store and positions them as a premier destination. The final concept needs to feel adventurous, outdoorsy and welcoming, with the inclusion of what they are most known for. Wineries, bike trails, expansive golf courses and much more.
A look into the rough sketches that became illustrative assets used in the final mark.
Sharpie on paper, scanned into to retain the rough, handmade textures, and incorporated throughout the final brand identity.
Sharpie on paper, scanned into to retain the rough, handmade textures, and incorporated throughout the final brand identity.
