An advertisement campaign with the goal to associate the idea of luxury with the concept of lab-grown meat. It juxtaposes barn animals with a debonair setting while challenging the audience to reflect on how they think about animal agriculture and its effects.
The digital extension of the print advertisement lives on Linked In. Here the animal personas are attributed further traits regarding their status as philanthropists, executives, and high-class members of society.
Graphis Silver 2022
